MIDAS is a company that transforms every payment into data-driven loyalty, empowering businesses and providing digital payment access for the underbanked. With a focus on the LATAM market, MIDAS uses a loyalty software that links purchases to customer data, helping merchants understand and engage with their consumers. The company offers solutions through a B2B2C model, including loyalty wallets, personalized promotions, and WhatsApp integration. MIDAS aims to create a large loyalty ecosystem, leveraging AI to provide insights into consumer behavior and enhance customer engagement.